Whitetree

Selected Work

Words that move brands forward.

Case studies, profiles, and brand copy across HR, conservation, electronics, collectibles, and creative video. Each link goes straight to the published piece.

8 pieces · 6 formats

01
Case Study

BBSI: How Emerald Site Services Navigated an Ownership Change

Long-form B2B customer case study for a national HR and payroll provider. Built around interviews with the client, it follows a challenge–approach–results arc and uses direct quotes to show how BBSI solved a complex, time-sensitive transition.

02
Profile

“On Faith, Service, and Belonging”

Published ~1100-word interview-based profile telling the story of two long-time members of a local parish. Demonstrates interviewing, narrative structure, and the ability to turn personal history into a moving, publishable story.

03
Full Site Copy

Heyl Productions: Full Site for a San Diego Videographer

Complete website copy for a wedding, promo, and event videography business: homepage, service descriptions, and calls to action. Establishes a consistent brand voice across the full site, pairing cinematic, emotive language with clear, conversion-focused CTAs.

04
SEO Blog

Goat Armor: Legendary Misprints and the World of Error Cards

Bylined SEO blog for a trading-card accessories brand, written in a playful, collector-enthusiast voice. Blends storytelling and research to turn niche card-collecting trivia into an engaging, shareable read.

05
Reference Guide

Ernst Seeds: Bioengineering Planting Materials

Instructional product/reference guide for a native-seed supplier. Translates specialized bioengineering and restoration material into clear, practical guidance for a professional audience.

06
Web Copy

PCBnet: Turn-Key PCB Assembly Services

Service-page web copy for an electronics manufacturer. Explains a technical offering clearly and persuasively for prospective B2B buyers.

07
SEO Blog

BBSI: How to Choose an HRIS Platform for Your Business

Practical B2B SEO blog for a business-services provider. Turns a dry, decision-heavy topic into a clear, useful guide for small-business owners.

08
SEO Blog

Ernst Seeds: Native Food Sources for Birds in Winter

Consumer-facing SEO blog for a native-seed company, in a warmer, more approachable register than the technical guide. Shows range of voice within a single client.